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As Seen on T.V.: Inside the very big business of advertising prescription drugs
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"As Seen on T.V.: Inside the very big business of advertising prescription drugs"
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This e-book compiles some of our favorite pieces on drug advertising.

Just two countries in the world — the United States and New Zealand — allow drug companies to pitch prescription medicines directly to consumers on TV.

It is a very, very big business.

STAT has explored many aspects of drug advertising, looking at how much companies are spending, how regulators are responding, and how patients perceive the flood of TV commercials promoting treatments for everything from arthritis to erectile dysfunction. We've even written the inside story of the very first TV drug ad.


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